CRANK 11 · DTC, e-commerce and lead gen · $100K+ a month on Meta
Are you spending over $100K a month on Meta?
Statics a level above what runs in your account today, at volume. Only pay if our ads succeed.
20 minutes with Jack & Max, on video · your 100 ads are yours to keep either way
Overdrive
Are you ready to crank your business to 11?
We spent $10M of our own money on Meta learning this. You get the version that works.
Founders’ own brands and one client account, anonymised. Self-reported where it says so.
The engine
Your products, your best ads, your buyers and your competitors’ winners go in. 100 scored ads come out before we speak, live in your account within 24 hours of yes. Not ideas. Not a deck. Ads, ready to run.
In · your brand
crank 11 · engine
100ads · before we speak
Out · your results
How it works
The fastest onboarding you will find: we finish ours before the first call.
01
Book 20 minutes. Nothing at the door: your spend, your brand and your ad library link after you book.
20 min · you
02
Your competitors’ ads read against our library. Up to 6 buyer personas. 100 ads built and scored for your brand, before we speak.
before the call · the engine
03
Jack and Max review every ad. The weak ones never reach you.
every batch · Jack, Max
04
You see them on the call. Say yes and they are live in your account within 24 hours. Yours to keep either way.
24 hours · your account
The work
Our own brands and concept studies, made by the engine that would run your account. No client accounts shown.
The creative engine
Bad targeting rarely kills an account. The same five ads running for three months does. Every week your account gets fresh statics and video, scored before they cost you a dollar.
All ours: own brands plus concept studies. The full wall, with ten brands everyone knows, is on the creatives page.
Four days, our store, unedited
Four days from our own Shopify admin, unedited. We cannot promise you our numbers. We can promise you the same engine, and the same people reading your account.
A real account
Real client account · identity withheld · read from the Meta Ads account on 20 September 2026 · national campaign, platform-attributed website leads · figures in EUR
Before
A health-insurance lead-generation account in France. Every lead cost €38.14, for about 57 leads a month. Five people on the sales team, and the cost per lead decided whether the month worked. The founder was the one checking Ads Manager at night.
What we changed
The same three stages every account gets. We read the account, the landing page and the best ads, and wrote down where the money leaked. Then tracking was fixed, the structure rebuilt, the first creatives shipped. Since then, every week: new creative in, losers out, budget to the winners, with a note on what moved and why.
After
A lead costs €2.47 today, about 1,028 a month, and the record month came in at €2.46. That is 15 times cheaper per lead, 26,389 leads in ten months, revenue from €4M to €8M in a year, and a sales team that grew from 5 to 15 people to keep up with the calls.
Your account is not this account, and we will not pretend it is. What carries over is the method. The session is where you find out whether it applies to you.
Who is actually behind this
We came at this from opposite ends and arrived at the same place. We didn't build systems because we're clever. We built them because headcount stopped working.
Co-founder · ads and scale
A mechanical engineer who never stopped building systems, ten years of e-commerce, and $10M of his own money spent inside Meta.
Co-founder · funnels and strategy
Growth hacker. Built an online course company to 160,000 subscribers, co-built a gaming studio, managed a team of 70, and a community of over 400K followers.
Founders' own history · self-reported · own-brand and own-company accounts
The confession.
2am, the night before the biggest promotion of our year, and I'm at the desk making decisions worth thousands with a brain that clocked off hours ago. If you run a store, you know that night. The supplier email at midnight, because Shenzhen wakes up when you should be asleep. If you run lead gen, you know it too: the enquiry that came in Friday and got a reply on Monday.
I'm allowed to say that, because it was me. Ten years running my own e-commerce brands, built past $35 million. An agency on top, running lead gen for clients. I was tired. The kind of tired where you make calls at midnight that you'd have caught at noon. We paid for a few of those.
Then, about two years ago, the floor started moving. Founders in my own circle started automating like crazy. Zapier first. Then n8n. Then real code. So we built our own. More than five thousand hours between us, building AI systems and testing them on the businesses we actually run. What we wanted didn't exist, so we set the target ourselves: $100K days with a small team. Working less. Hiring less. Actually knowing the work got done.
That engine is what runs CRANK 11 now. It ran on our brands first. Now it runs on yours.
Jack
The burnout.
I built a business that worked. It nearly finished me. In 2020, a few weeks before the world shut down, I stopped being able to work. Not slowed down. Stopped. I'd sit at the desk, open the laptop, and just sit there.
The stupid part is that the business was working. My partner and I had built an online course company around a YouTube channel. 160,000 subscribers. 200 courses. From the outside, we'd made it. From the inside, a week was a video every two days, which means filming, which means having a face that works that day. Then it broke. I saw a psychologist, which helped. My partner picked up everything I dropped.
I wasn't a beginner who bit off too much. While all this was running I'd also co-built a mobile gaming studio and managed a team of seventy. I have ADHD. I've never had a shortage of ideas. What I've had a shortage of, my whole life, is hands.
What's different now? I don't need a copywriter any more. I don't need a designer for a mockup. I sit down alone and do things that used to take three people and a week. That's the engine. And the reason it exists is a rule I've kept since I lost two friends before any of us turned 23: one of them didn't get a life, so mine doesn't get wasted at a desk at 11pm.
Maxime
Your 100 ads are waiting
Already built, scored and ready to run. Say yes and they are live within 24 hours. Say no and you keep them.
20 minutes with Jack & Max, on video · your 100 ads are yours to keep either way
Prefer the deal without the free ads?
$0 retainer, 7.5% of the spend on our ads, nothing else.
Read the Performance Creative dealBoth offers are for advertisers spending $100K a month or more on Meta Ads. Under that floor, the journal and the free playbooks are yours.
The lanes we run
Each lane is run by one of us, with the same systems that run our own brands. Start with one. Most founders end up handing over the lot.
Facebook and Instagram Meta Ads management Your Meta account run by people who have spent over $10M of their own money in it. See the lane 
Winning statics Static ad creative A batch of new static ads in your account in a day, not a month. See the lane 
Flows and campaigns Email marketing The revenue already sitting in your list, collected. See the lane 
Search and Shopping Google Ads management The people already searching for what you sell, caught at the moment they search. See the lane 
Landing pages to checkout Funnel builds A page built to convert cold traffic, designed by people who have built 750 of them. See the lane 
Shopify, built to sell Ecommerce sites A store built by people who ran their own past $35M, handed over and yours. See the lane 
Creatives ads playbook for Meta and Google: 9 steps, KPIs, templates and a one-day turnaround workflow built by operators past $35M.
Exact image size for Facebook ads in 2026. We break down pixel dimensions, aspect ratios and safe zones to stop Meta from cropping your paid creative.
Produce high-performing ads image assets that actually convert. Crank11's step-by-step guide covers specs, hierarchy, testing, and scaling for paid acquisition.
CRANK 11 is the growth agency Jack and Max run: Meta and Google ads, creative, email, funnels and stores, done for you. 500k.io is where we document our journey to $500K MRR: what the engine teaches us, the numbers, the failures, every week. Same two people, same engine.
A read of your account and your site, the gaps we found, a set of free ads made for your brand, and a 30-day plan. It lands within 24 hours of your application and it is yours to keep whether or not you ever work with us.
Founders of e-commerce and DTC brands with orders already moving, and lead-gen businesses with real spend. If you are still looking for a first product, keep your money and read the journal instead.
Each lane is priced on its own and quoted after the audit, because a $5K account and a $100K account are not the same job. Ads management makes sense from about $8K a month in spend. Creative and funnels can start smaller.
The volume is. The judgment is not. Our systems draft ads, score creative and watch numbers around the clock. A person decides what ships, what scales and what gets cut, and that person is one of us.
Month to month. If your numbers are not moving, you should be free to leave, and you are.
Jack and Max. No account gets passed to a junior after the sales call, because there are no juniors.
Because they are ours and we label them. The $100K day is a screenshot of our own Shopify admin. The client case is a real account, named only under confidentiality. Anything self-reported says so next to it.
How two operators buy, test and scale on Meta, from the account that did $100,380 in a day. 40 pages, free.
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