The numbers, unfiltered.
Every metric below is real. When a data source isn't wired yet, you'll
see when it goes live (not a fake sparkline). Day 7 of 365.
Source of truth: /data/dashboard.json.
MRR · weekly
Current MRR: $9,500 / mo from 1 client (Meta Ads management — 1 client). That's $114,000 ARR, or 22.8% of the $500K target.
The weekly chart turns on once 3+ months of history exist — a one-month bar lies more than it tells. Product MRR (The 500K Brief sponsorships, Claude Code Mastery) layers on top as it converts.
Read the journal for how this client landed. Get the next milestone by email.
Subscribers
Day 365 target · 25,000 newsletter subs
Top traffic sources
Plausible is collecting from Day 1, but the first 30 days are too volatile to publish honestly (single-day spikes from a tweet would dominate the sample). After 30 days of data, the top-sources breakdown turns on automatically.
The hypothesis: ChatGPT citations + direct + X drive 70%+ of traffic. We'll know in 23 days.
Cost stack · $565 / mo
Phase A (now): numbers are hand-stamped from real accounting, Beehiiv UI, Plausible UI, and Stripe (when revenue starts). The JSON file at /data/dashboard.json is the source of truth.
Phase B (Day 30+): a daily cron pulls Stripe MRR,
Plausible visits, and Beehiiv subs directly via API, regenerates
the JSON, commits, and pushes. Cloudflare Pages auto-rebuilds.
Cron script: scripts/swarm-cron/dashboard-sync-daily.sh.
Last sync: Sun, 03 May 2026 23:51:56 GMT (3 days ago).