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by CRANK 11
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Live journey to $500K MRR 1.9% $9.5K $500K MRR 1 client · Meta Ads management last sync · today
LIVE DASHBOARD · UPDATED 4 DAYS AGO

Day 143 of 365. Every number, in public.

Revenue, leads, subscribers, traffic and what it all costs, read from the same tables we run the business on. Where a figure is typed in by hand it says so. Where a system has not reported yet, the box stays empty. The leads and pipeline below are live from the CRM.

MRR
$9,500
1.9% of $500K target
1 client · service revenue · typed by hand
Leads · 30 days
3
3 all time · 2 this week
CRM · live
Newsletter subs
39
+9 in 30 days
Beehiiv API · active · 16 Sept
Visits · 30 days
690
≈ 210 human after bot filter
Cloudflare · 16 Sept
Day 143 of 365 · 1.9% to $500K MRR target
$9,500 / $500,000 MRR · $114,000 a year

Pipeline

CRM · live · every lead ever
New 3
Contacted 0
Session booked 0
Client 0
Lost 0
A lead is anyone who asked for a document, an audit or a session. It moves right when one of us writes back, books, or signs. Last one arrived 2 hours ago.

Where leads come from

by document requested
Meta Ads Operating Manual 2 · 2 / 30d
LM-PERF 1 · 1 / 30d
Every document on this site is a door. The Meta Ads Operating Manual and the Crank Audit are the ones we point cold traffic at.

Top traffic sources

Cloudflare · 30d · 16 Sept
(direct) 790 100%
www.google.com 30 4%
bing.com 10 1%
reader.sparx-learning.com 10 1%
500k.io 0 0%
Direct traffic carries the bots. The human estimate above strips countries with zero search clicks and over 80% direct visits.

Search

30 days · 14 Sept
Google clicks 1 245 impressions
Bing clicks 7 402 pages in index
Google indexed 11 of 30 newest articles inspected
Articles published 14 last 30 days · 125 in the journal
Search Console finalises two days late, so the window ends the day before yesterday.

MRR · what it is made of

typed by hand · 3 May
// current MRR · history pending

Current MRR: $9,500 / mo from 1 client (Meta Ads management — 1 client). That is $114,000 a year, or 1.9% of the $500K MRR target.

The weekly chart turns on once three months of Stripe history exist. Retainers are invoiced outside Stripe today, so this figure is typed in when it changes. Product revenue (the Winning Ads Kit, sponsorships) will layer on top through Stripe.

See what the retainer buys. Get the next milestone by email.

Cost stack · $565 / mo

where every $ goes
Claude Code Max $100
Cloudflare Pages + Workers $5
Domain · 500k.io $8
Beehiiv (free tier) $0
Resend (transactional) $0
Supabase (free tier) $0
Skool (Synapse Circle) $99
Bright Data $49
OpenAI (gpt-image-1, embeddings) $30
Perplexity Pro $20
Misc tooling $74
Typed by hand from the monthly accounting. Updated when a line changes.

Recent ships

last 4 entries
2026-05-04 r/Entrepreneur comment hits 37K views — first inbound traffic signal
2026-05-02 First MRR posted: $9,500/mo from 1 Meta Ads client (22.8% to $500K ARR target)
2026-05-02 Schema validation passed (Article + FAQPage + BreadcrumbList nested @graph)
2026-05-01 Day 0 — public phase started, progress strip live
The full story lives in the journal.

Latest articles

from the git log · live
// methodology

Live blocks (leads, pipeline, subscribers, traffic, search, articles) are read on every request from the tables our back office fills each morning at 06:30 UTC. Leads come straight from the CRM. The page is cached for 30 minutes at the edge.

Hand-stamped blocks (MRR, cost stack, the ships list) live in /data/dashboard.json and are updated when a figure changes. They say "typed by hand" wherever they appear.

Last row per source: Beehiiv 16 Sept · Bing Webmaster 16 Sept · Cloudflare Web Analytics 16 Sept · Journal (git log) 16 Sept · CRM (leads) 16 Sept · Google Search Console 16 Sept · Outrank deliveries 16 Sept · Cloudflare Pages 16 Sept · WaveSpeed 16 Sept.

Page rendered Sun, 20 Sep 2026 13:42:35 GMT.