Free PDF · 40 pages · 500k.io by CRANK 11
The Meta Ads Operating Manual.
How two operators buy, test and scale on Meta, written from the account that did $100,380 in a single day. The nine rules, the two-campaign structure, the 7-day creative test, the scaling math, the lead-scoring SOP and seven ad-script frameworks. The document we hand every new account on day one.
Lands in your inbox in a minute · no call, no upsell · unsubscribe in one click
- $100,380Revenue in our own store, one day. Shopify admin, unedited.
- $45Min revenue across the two of us, with $10M of Meta spend behind it.
- $24 → $4.95Cost per lead on a senior insurance account, 35,807 leads. NDA.
- 40Pages. Rules, tables, decision trees, scripts, templates.
Look inside
Not a course. The operating document.
Every page below is from the PDF you will receive. Dark openers, cream working pages, the tables we look at every morning.
-
p. 9 · The two campaigns -
p. 14 · A test batch on day five -
p. 16 · The day-seven decision tree -
p. 21 · Leading indicators + the Slack loop -
p. 27 · Framework 1, with a sample -
p. 36 · The weekly rhythm
What is inside
Seven parts. One system.
-
Part I The nine rules What we buy media by, and the two ideas about the algorithm that explain most results. -
Part II The structure Two campaigns, one exclusion, one naming convention, and the tracking that has to be right first. -
Part III The 7-day creative test Definitions, spend thresholds by CPA bracket, structure, sense-checks, the decision tree and the log. -
Part IV Scaling The breakdown effect, the budget math, the 3-day cycle and what "optimising" actually means. -
Part V Lead quality Leading indicators for call funnels, the lead-scoring SOP for B2C and B2B, the Slack loop. -
Part VI Seven script frameworks The anatomy every winner shares, seven structures with beats and timings, twenty hooks. -
Part VII The rhythm Daily, every third day, weekly, monthly. The 30-day plan. Templates. The questions we get asked. - Plus Templates and the 30-day plan Naming convention, batch log columns, the post-call score form, the four-minute report, the six numbers. Get the manual
Who it is for
Founders who answer for the number.
- You run a store, a DTC brand or a lead-gen funnel and spend on Meta every month.
- You have an agency and cannot tell from the report what they actually did.
- You run it yourself and want rules instead of a refresh button.
- You sell through calls or quotes and cheap leads are not turning into revenue.
Not for you if you want a "hack". There is no setting in Ads Manager that does what creative and a page do, and the manual says so on page two.
Founders' own history, self-reported. No client is named in the manual.
Free · 40 pages
Get the manual in your inbox.
The PDF, a reading order for your situation, and one article a day from the journey to $500K MRR. Nothing else unless you ask.
Rather have it run for you? Get your free audit, free, 24 hours.
Questions before you click.
Is this a rebranded course?
No. It is the internal document we hand a new account on day one, rewritten so it reads without us in the room. Rules, tables, decision trees, templates. Nothing is held back for a paid version.
Will it work for a store and for lead gen?
Both. Parts I to IV apply to any Meta account. Part V is written for call, quote and application funnels. The script samples cover skincare, coffee, sleep, insurance, a store build and an agency.
What happens after I enter my email?
The PDF link lands in your inbox within a minute. You are also on the 500k.io daily, one article a day about how we take CRANK 11 to $500K MRR. Unsubscribe in one click from any email.
Do you name clients?
Never. One anonymised client account is referenced, under NDA. Every other number is from our own brands, straight out of the admin.