Most founder content is one of two things: hyped tutorials that don't survive the next model release, or academic essays from people who haven't shipped in five years. 500k.io is neither.
I've been founding companies for 10 years, the last 4 deep in AI. Two of those companies were acquired before this chapter — quiet exits, more than $10M generated combined. I don't talk about them publicly. Different markets, different lessons. But they paid for the runway that lets me build the next one in the open.
Right now I co-run The Kreators AI — a performance-marketing and lead-generation agency. I personally manage $10M of Meta Ads spend; my co-founder Jack handles another $35M. Combined: $45M of spend across US bathroom remodeling, US personal injury, US SSDI, and FR senior insurance. Most of what I publish on 500k.io gets pressure-tested in production at the agency before it ships as an article. When the math doesn't survive a $10K/day campaign, it doesn't make the site.
Why 500k.io exists.
$500K ARR is the cleanest milestone for a solopreneur. Below it, you're still proving the market. Above it, you're hiring, delegating, optimizing — different problems, different content. The path from $0 to $500K with AI as the only team is the bottleneck for most founders right now, and that bottleneck is exactly what AI flattens. So that's the audience. Founder-to-founder, opinionated, grounded in numbers from real campaigns and real sites.
What I built off the keyboard.
On top of the agency, I built The Kreators AI Hub — a physical AI hub and event space in Lisbon (4A Rua Leite de Vasconcelos) where the community ships, runs workshops, and meets in person. The community itself is Synapse Circle, hosted on Skool. Free to join. We rally the builders, operators, and shippers who treat AI as leverage instead of a toy: people doing serious work with Claude Code, MCP, agents, and the production stacks behind them.
The audience that comes with this.
The best place to reach me is LinkedIn — in/maximelemorillon. That's where I post the operator stuff, share what I'm building, and answer DMs personally — partnerships, press, "this article changed how I work," all read. The agency brand also lives on X (@theKreators_ai) for daily updates. Additional reach lives on YouTube, TikTok, Instagram, and Telegram, but those handles are in transition — I'll relink them here once they're locked. The signal-to-noise stays high because I only post things I'm actually doing. I read everything that's not a pitch deck.
What this site is not.
It's not a course or a coaching ladder. It's not a "build in public" performance. The numbers are real, the failures are loud. The cadence is slow on purpose — written properly, not posted daily for engagement. And it's not financial advice. I might fail. The point of doing it in public is so the failure has signal too.