BONUS #1: THE META ADS OPERATING MANUAL [$197 Value]
After $45M of revenue across our own stores and client accounts, and $10M of Meta spend, we wrote down the way we buy media so a new account could run it on day one.
The 40 pages hold the nine rules we buy by, the two-campaign structure, the 7-day creative test with its spend thresholds and decision tree, the scaling math, the lead-scoring SOP, seven ad-script frameworks with samples, and the 30-day plan.
It is the document we hand every new client account. You get the same one, and you'll read it in one evening.
Whether you sell a product, a service or a booked call, it tells you what to do on day one, day seven and day thirty, in that order.
