Ad creative strategy · performing ads at volume
Ad creative strategy and performing ads at volume: a new batch every week, so your account never fatigues and never stops testing. $0 up front, 7.5% of what you spend on our ads. If they don’t earn budget, we don’t earn a cent.
written by the two of us, September 2026
Four questions, then a 30-minute call with Jack or Max. We onboard you the same week.
Your designer. Your freelancer. Your agency. Keep them, we mean it. Give us a lane in the same account, same month, same rules, and let the scoreboard talk. Most creative teams sell you their taste. We sell you a fight we have to win to get paid. Our engine does not get tired, does not get precious about its ideas, and gets sharper with every batch it runs: fatigued ads are retired, winners are scaled, and every loser teaches the next batch. If they beat us, we leave and you paid nothing. If we beat them, you already know what to do.
New ads in your account every week. Statics and video, ten angles a batch, every placement. Each one is scored before it runs, so you never pay to test our guesses. Same engine that runs our own store, the one that did $100,380 in a day.
7.5% of what you spend on our ads. That’s it. On the 1st we read the number in your Ads Manager, send you the sheet, you check it, then we invoice. Nothing on your other ads, nothing fixed, nothing up front.
Honestly, not much. No retainer, no setup fee, no minimum, no exclusivity, thirty days notice. Keep your agency. Put us in the same account and let the numbers say who stays.
What a week looks like here
The engine drafts by the hundred. The two of us still print the batch, put it on the wall and cross out the losers before anything goes live in your account.
The numbers we put our name on
CRANK 11 · own accountsReceipt
in one day, our own store
$100,380
Shopify admin, unedited
in revenue across the two founders’ businesses
$45M
$35M e-commerce · $10M lead gen · self-reported
funnels built
750+
self-reported
hours building the engine
5,000+
self-reported
Own store, own accounts. Self-reported where it says so. Nothing borrowed.
One client account, anonymised
They came to us with an account paying €38 a lead. The national campaign we built brings them in for under €3 today, at seven times the budget.
€4M to €8M of revenue in a year, with more deals signed than before. And 2026 is not over.
We could push volume to 8,000 to 10,000 leads a month tomorrow. What limits the scale today is the size of their sales team, which they have been growing for almost a year to keep up.
Case file · Health insurance · France · ten months
Inherited
The account as we found it, July 2024 to February 2025
Now
Our national campaign, August to September 2026
For scale: the inherited account ran at €38.14 a lead, 3.7× above the top of this chart. Scaling phase, budget pushed to €25K a month; pulled back, the same campaign delivers at €2.46.
Client account, anonymised. Cost per lead and lead counts read from the Meta Ads account on 20 September 2026: platform-attributed website leads, national campaign only, September partial. Revenue as reported by the client; 2026 is not finished.
Your category, at their level
Ten brands everyone in e-commerce knows, eight concept ads each, made by the engine that would run your account. Flick through the pile, or open the whole wall.
Concept work, not commissioned. These brands did not ask for these ads, have not seen them and are not affiliated with us; names appear as text only and no logo is reproduced. If you sell in one of these categories, this is what your ads could look like at that level.
Gymshark · Apparel: Rest day. Still in uniform.
All eighty
Eight concepts each, one engine. Tiles open larger; nothing leaves the page.
Concept work, not commissioned. These brands did not ask for these ads, have not seen them and are not affiliated with us; names appear as text only and no logo is reproduced. If you sell in one of these categories, this is what your ads could look like at that level.
Showing all 80 ads.
A note from the two of us
To the founder reading this
There is no account manager between you and us, and there is no retainer, because a retainer pays an agency whether the ads work or not. We took that off the table.
You keep your agency, your account and your budgets. We get a lane in your Ads Manager under our own naming. Every week we put new ads in it, scored before they run. You pay 7.5% of what you spend on those ads, read at ad level, reconciled with you before the invoice. If they do not earn budget, we do not earn.
We built this engine for our own store first, the one that did $100,380 in a day. Now we want more partners and more receipts, fast, so a handful of advertisers get it at zero retainer. We read every account ourselves, which is why the roster stays short.
Put us in competition with whoever makes your ads today. It pushes us, and you keep the winner.
co-founders, CRANK 11. You talk to us, nobody else.
PS. We read your account before the first call, so it starts at the audit.
